Client access

RE Studios

Strategic Marketing for Real Estate Development.

We build the commercial systems that align perception, pricing and sales velocity, from the first development decision to the last unit sold.

How we work

Lisbon, Portugal
Working internationally

Commercial reach

From inner city Lisbon to the Atlantic coast.

€450M+GDV supported
5Developments
4Markets

The studio

Marketing with a commercial point of view.

RE Studios works with developers and investment platforms to define a position, build the campaign system around it, and measure everything we make against sales.

Our role

We sit between developer, sales, PR and digital as the strategic backbone for outward facing activity. We work at project and portfolio level.

What we do

One commercial system, from first decision to final sale.

01

Brand strategy

Market context, audience, competitive position and pricing alignment before sales begin.

02

Marketing and communications

Message architecture, launch sequencing and the central command between developer and market.

03

Experiential activation

Events and partnerships that give buyers a reason to visit, to return, and to commit.

04

Media and content

Film, photography, CGI and sales materials, produced in sequence with the campaign and briefed against the pricing strategy.

For developers

The Full Launch Offering.

From first idea to first enquiry: one connected route from market position and brand to campaign, collateral and launch.

Explore the offering

Our position

Strategy comes first. Execution is measured. Every piece of work has a commercial job.

This is not an agency layer. We work inside the development, where pricing, product and sales decisions are made, and build the marketing from there.

Selected work

Five developments.
One system.

Live and recent projects across four markets.

01

Oeiras, Portugal

Concordia

Scope of work
  1. Positioning
  2. Market intelligence
  3. Brand architecture and design
  4. Campaign strategy
  5. Buyer communications
  6. Press and social
  7. Events and activations
  8. Placemaking
  9. Film and photography
  10. Sales collateral and outdoor
System · 10 of 12 · Pre-launchOeiras

02

Bellevue
Cascais

Scope of work
  1. Positioning
  2. Market intelligence
  3. Brand architecture and design
  4. Campaign strategy
  5. Website and lead generation
  6. Buyer communications
  7. Press and social
  8. Events and activations
  9. Placemaking
  10. CGI
  11. Film and photography
  12. Sales collateral and outdoor
Full system · 12 of 12 · SellingCascais

03

The Marvilla
CollectionLisbon, Marvila

Scope of work
  1. Positioning
  2. Market intelligence
  3. Brand architecture and design
  4. Campaign strategy
  5. Website and lead generation
  6. Buyer communications
  7. Press and social
  8. Events and activations
  9. Placemaking
  10. CGI
  11. Film and photography
  12. Sales collateral and outdoor
Full system · 12 of 12 · SellingLisbon, Marvila

04

Lapa
GardensLisbon, Lapa

Scope of work
  1. Positioning
  2. Market intelligence
  3. Brand architecture and design
  4. Campaign strategy
  5. Buyer communications
  6. Press and social
  7. Events and activations
  8. CGI
  9. Film and photography
  10. Sales collateral and outdoor
System · 10 of 12 · Pre-launchLisbon, Lapa

05

Atlantic
NomadsEriceira

Scope of work
  1. Positioning
  2. Market intelligence
  3. Brand architecture and design
  4. Campaign strategy
  5. Website and lead generation
  6. Buyer communications
  7. Press and social
  8. Events and activations
  9. CGI
  10. Film and photography
  11. Sales collateral and outdoor
System · 11 of 12 · Launching 2026Ericeira

The method

Five phases.
One connected system.

Each stage informs the next. No creative work begins before the strategy is set.

  1. 01Foundation

    Market analysis, audience definition, competitive mapping and pricing alignment.

  2. 02Identity and narrative

    Naming, verbal identity, visual direction and message architecture.

  3. 03Campaign system

    Launch timeline, asset sequencing, media strategy and lead pathways.

  4. 04Activation

    Events, press, community engagement and strategic partnerships.

  5. 05Measurement

    Lead tracking, CRM integration and commercial feedback.

Principles

How we think about development marketing.

01Positioning is a pricing decision.

Where a development sits in the buyer's mind decides what it can ask per square metre. We set the position before the price list is written, so the two never argue.

02Development marketing begins before planning permission.

The strongest work starts while the scheme can still change. Early audience and comparable analysis shapes unit mix, specification and phasing, not just the brochure.

03A campaign is strongest when it follows the product.

A campaign borrows its strength from the scheme: the unit mix, the specification, the price. When those are wrong, marketing can only decorate.

04Every asset is an argument for value.

Each film, CGI and page exists to justify the asking price to a specific buyer at a specific moment. If it does not support the price, we do not produce it.

For clients

Your project, in one view.

Private RE Studios workspaces bring strategy, reports, working materials, decisions and delivery status into a single project view.

Client access

Access is provided directly by RE Studios.

New projects

Start with strategy.

Tell us where your development is now, and where it needs to go.

Replies within one working day.

Prefer email? hello@restudios.pt